Graphic design / Art direction
Branding for Ro’s men’s healthcare brand, Roman.
Photo + video shoots
Researched, planned, and coordinated photo and video shoots alongside photographers, videographers, agencies, location managers, prop stylists, post-production editors etc. and art directed on set in order to add a robust collection of flexible content to our asset library.
Growth efforts
Worked with our asset library as well as captured content to create captivating and engaging designs and animations for marketing emails and organic/paid ads on platforms like Facebook, Instagram, Twitter, TikTok, Snapchat, and Pinterest.
Valentine’s Day campaign
Our 2020 ‘Get Closer’ campaign was created to promote open communication and intimacy between partners. I researched a variety of approaches, conceptualized different designs, vetted talent, directed/art directed on set. Afterward, I worked on design production via email marketing, organic/paid social media ads, a landing page, and display ads.
