Graphic design / Art direction
Branding for Ro’s women’s healthcare brand, Rory.
Photo + video shoots
Researched, planned, and coordinated photo and video shoots alongside photographers, videographers, agencies, location managers, prop stylists, post-production editors, etc., and art directed on set in order to add a robust collection of flexible content to our asset library.
Organic/paid social media content
I worked with our existing asset library and captured my own content to create captivating and engaging designs and animations for both organic and paid ads on platforms like Facebook, Instagram, Twitter, TikTok, Snapchat, and Pinterest. My work was inspired by researched trends and valuable insights we received from rigorous A/B testing.
TV spot
Collaborated with a copywriter and creative director to create this TV spot in the confines of quarantine by utilizing our existing assets. From conceptualizing to storyboarding a designed look to working with our production company to music and voiceover recordings.
Email Marketing
CRM has always been an important part of Rory’s marketing efforts. I designed strategically alongside a copywriter and with CRM’s insights to create captivating emails, mindful and sensitive of the user’s journey through our patient care ecosystem.
